Zesty

Zesty is a decentralized monetization platform for metaverse builders, enabling landowners and developers to generate revenue from virtual spaces by renting out digital advertising placements to brands and online communities.

The logo design I created for Zesty combines the form of an orange with a flowing letter “Z”, reflecting the brand name and its connection to abundance, harvest, prosperity, and good fortune. Its rounded geometric form and vibrant orange-to-red gradients create a simple, energetic, and recognizable identity for the decentralized metaverse.