Spot

Spot is a peer-to-peer payment service that allows friends to send money through simple text messages without downloading an app. Inspired by the expression “spot me,” the brand offers a convenient and straightforward approach to everyday payments.

The logo design I created for Spot features a stylized Dalmatian face constructed using simple geometric shapes and negative space. The dog's distinctive markings create a visual connection to the brand name, while the circular composition, clean typography, and monochrome color palette balance a friendly personality with the simplicity and reliability expected from a financial service.