JoyStiX

JoyStiX is an immersive gaming and entertainment center in West Hartford, Connecticut, offering high-end console and PC gaming, classic arcade machines, racing simulators, pool, board games, gourmet tapas, and a sophisticated bar. It also serves as a vibrant social hub for private parties, esports events, and community gatherings.

The logo design I created for JoyStiX combines a classic arcade joystick with the letter X, reflecting both the brand’s gaming focus and its promise of an experience that goes beyond games. Its geometric form and electric blue-to-purple gradient balance retro arcade energy with a sleek, modern character.